Re-bluffing

What do you figure, 30-40% of all bets placed from late or next-to-late position are bluffs, attempts to steal the blinds, whatever?

Especially when the board contains a pair?

Re-bluffing is playing with dynamite, because they can re-re-bluff.

The only time I'd even consider it is if a habitual bluffer is late, one who REGULARLY backs down when someone calls his or her bluff.

Re-bluffing can quickly turn into a nuclear arms race, consuming every chip in your bank. Decide if it's worth it.