Taking Time to Bluff

You've got pocket Kings and a third one appears on the turn. Do you sit and think about whether to raise or not?

Of course not, you're so excited you can barely wait to throw a pile of chips out there.

If you want to bluff that you've got trips, or any other powerful hand, you'd better bluff just as fast and eagerly.

If you have to sit there and decide whether to bluff or not you've already reduced the chance of your bluff succeeding by 75% or more.

This, AGAIN, is why you have to bluff often. So it becomes second nature. So you don't have to think about it. So you don't get all emotional about it. So you recognize bluffing situations the second they appear and seize them.

Unlike the headline of this post, you CAN'T take your time bluffing.